About HUBBRR
We are building the digital infrastructure for the next generation of HOA management.
Not because it sounds clever. Because the sector desperately needs it.
Our vision
Transforming HOA management from reactive to intelligent
We believe AI and automation are the new standard in real estate management. Not as a replacement for the manager — but as the foundation on which real quality can be built.
HUBBRR combines resident data, supplier quality, AI inspection, maintenance history and real-time building data into one intelligent quality platform. So that HOA management can transform from reactive administrative work into predictive, value-driven property management.
With automated workflow management for standard processes, space is created for the qualitative work that truly matters.
Why now
The market is at a tipping point
Quality standard 2026
VGM NL, BVVB, VvE Belang, VEH and the Ministry of Housing are introducing a national quality standard for HOA management. Transparent reporting, clear contracts, demonstrable expertise. The bar is rising.
76% dissatisfaction
More than three quarters of HOAs are dissatisfied with their manager. Not because of bad people, but because the system is fundamentally not scalable without automation.
Growing complexity
Energy transition, sustainability requirements, legal disputes, construction scarcity. The complexity of HOA management is structurally increasing. Traditional reactive management is no longer scalable.
The name
HUBBRR stands for something
HUBBRR is the digital HUB for Buildings, Renovation and Regulation. The platform connecting residents, owners, HOA managers and suppliers in one intelligent environment. Not a standalone administration package. A living, learning system that understands the building.
The team
Built by people who know the sector
HUBBRR is developed by a team that knows the pain of HOA management from the inside — and believes technology can be the foundation for genuine quality improvement.
Alex Blom
Co-founder & CEO
Builds strategy, the network and partnerships within the HOA sector. Connecting the world of property management with the possibilities of modern technology.
Bas Gerritsen
Co-founder & CTO
Builds the platform and AI engine. Translates the complex processes of HOA management into automated workflows that actually work.
Lennart van Ommen
Domain Expert & Advisor
Former HOA manager. Knows from the inside where the pain is and tests every decision against the daily reality of the manager.
Help build the new standard
We are looking for a small group of forward-thinking HOA managers who want to shape the future of the profession with us.
Book a call